What are we currently up to?
• Innovation project for business within the garden industry (brand, product, service)
• Agency coaching on business strategy as well as brand strategy
• Corporate Brand strategy; Positioning, Brand Architecture and Naming for an industrial company delivering innovative products for the oil and gas industry. Now moving on to activating the strategy through a new Corporate Identity program (logo, web, product user interface etc).
• Product development for fashion brand
• Brand Coaching of CEO of retail food brand
• ”Back stage” coaching of marketing director in health care company, leading the process for large Brand Development project inlcuding corporate portfolio strategy, re-positioning etc.