Brand driven business & product development

Team

We believe in cross fertilisation of competencies to spark creativity and development, and in the flexibility and agility of working in a network set-up. Therefore Sparks work in a network model, meaning our clients can draw on the expertise of eg. trend analysts, research experts, graphic and industrial designers as well as fellow strategists and process leaders for larger scale projects. We tailor the staffing according to the scope and size of the project. Cost-efficient and focussed, our clients pay for the competencies they need, when they need it. Nothing more, nothing less.

Examples of colleagues in Sparks network are:

Pernille, founder of Sparks, has 15 years experience of working with consumer brands in various agencies as well as on the client side. (See more under Experience). Depending on the type of project, she takes on the role of business developer, innovation or brand strategist and/or process facilitator. Pernille has great experience in how to organise your project and process for optimal output. Armed with great listening ears and abundant energy, she will ensure you reach your innovation & brand objectives.

Catarina is a Conceptual Designer with more than15 years of experience of working with Brand Experience. Catarina has since her exam from Beckmans school of Design worked with clients such as Diesel, Systembolaget, Salomon, Kapp-Ahl, Telenor, Nike, Waynes Coffee, Handelsbanken, Casall, Swedish Match, Husquarna, NetonNet, Fabriqueand Under Armour.

Kajsa is a research consultant focused on social change, with a special interest in sustainability, lifestyle, food and health. She has great understanding of how global trends are shaping our future and thus affecting the strategic issues that companies and organizations are facing. In addition Kajsa is the co-author of the book "Future Shopping, Cooking and Eating", published in September 2012 by Ridderheims in collaboration with Kairos Future, as well as the co-author of the book "Digishift 2020 – how the digital channels change the future of shopping", published by Steen & Ström in collaboration with Kairos Future.

Thomas Reibke is an experienced process facilitator, consultant and trainer in the fields of organizational change, leadership, innovation and idea development. Thomas works with teams and leaders around increasing creative and innovate capabilities in companies and organizations.

In addition Sparks draw on a large network of agencies within and outside Sweden.

Caroline Löfgreen Öhrn is a trainer and consultant in project management. She helps organizations optimise the outcome of their projects by training staff in efficient project management. Caroline has many years experience from advertising agencies in agency management and account direction. Caroline has worked with clients such as Arvid Nordquist, ICA, Grand Hôtel, Berns, KF Fastigheter, Swedish Match and Stockholm School of Economics. Before her life as a consultant she worked as brand manager for Swedish Match and as marketing manager for Insplanet.

We tailor the staffing according to the scope and size of the project.

Sparks Business Development AB 2013. All rights reserved.