Innovation Strategy
Sparks Potential – innovation strategy & business development
Do you have many good ideas that never leave the drawing board? Are you set out to develop a new product line? Are you convinced there is more your brand can do for your business, but unsure where to begin? Sparks potential is our innovation offering. We help you find the hidden brand potential and develop it into specific business opportunities, whether building a new product line or developing an existing service. From analysis & insight to idea generation and defined and validated concepts. We take you through the whole process fast, focussed and with concrete results to activate.
Sparks Spiders – the innovative organisation
How can your organisation become more innovative? Do you have the right set-up to implement the result of an innovation project? We help you find the right organisation and competences for your innovation projects, and provide you with the tools and processes to encourage innovative thinking in the daily running of your business.
Brand Strategy
Sparks Direction – defining your brand strategy
Is your brand in need of a total makeover, clarification or just a minor update? Do you need a strategy to visualise your brand correctly? We develop your brand platform, portfolio strategy or brand architecture. We can also help you generate a new striking brand name.
Sparks Conversation – the extra pair of eyes
Don’t want to start a whole new project just now, or in need of a second opinion? Or just a pair of external/neutral eyes to bounce of some thoughts? Sparks Conversation is a sounding-board service. CEOs, innovation and marketing directors, they all know their business best. Sometimes however, there is a need to get input from a pair of qualified external eyes. To bounce off an idea, find new angles or solutions to a challenge, or just help in finding and formulating those arguments.
Strategy Realisation
Extra Sparks – making it happen
Great plans, but not enough hands to make it happen? Innovation and brand strategy projects can imply increased workload on the organisation. Generating great new concepts and defining a new brand strategy is not much use unless implemented. Sparks offers an interim solution, where we support the organisation in realising an innovation project all the way to the concept being put on the market. Larger projects and any organisation in change, results in
an extra workload meaning extra hands on deck is needed to make it happen within an acceptable timeframe. Extra Sparks supports you hands-on in your efforts to realise defined potential.
Sparks Creations – visualising your strategy
Do you find brand strategy is often lost in translation? Or that momentum is lost when changing partners? We help you translate brand strategy into design strategy. Making use of our extensive creative network, Sparks ensures your strategy is activated and visualised. We find the right creative at the outset of the project to ensure your strategy is visualised in the right way.
Sparks Ignition – one-off inspiration and warming up
Know you need to get going but is unsure of where to start? Sometimes a creative work-shop is a good way to sort out what the next steps could be. We offer one-off inspirational activities such as presentations and workshops to get you going or to confirm that you are exactly where you should be.
