Driving innovation by integrating business & brand strategy with creative tools and design thinking
Why Sparks?
Many companies seek brand transformation and product innovation, but they may not have the tools to bring about the change they need. Sparks helps our clients challenge their status quo. We create inspirational settings and provide efficient tools, thereby enabling our clients to come up with the most creative ideas and innovative solutions.
Making sparks fly: combining creativity and rationality
Combining day-to-day operations with a strategic vision is a challenging task that requires considerable effort and sharp tools. It is crucial to accurately analyze the world around us and make sure we’re acting on the best intelligence available. Equally important are strong ideas on new products, improved processes, or how to expand the customer base. We help staff and management unlock their inherent creativity, bringing forth innovative ideas that make the solutions soar to new heights – while still grounded in corporate reality.
Making it happen: from ideas to implementation
The key to creating change is having the courage to try. Great ideas require strong follow-through and determined delivery to add value. Sparks enables you to transform ideas into reality with speed and force through a focused process, delivering validated and ready-to-use concepts. Our combination of classic tools for insight generation and analysis paired with instruments for idea generation ignite an unconditional flow of ideas, which we harness with structured methods for evaluation and prioritizing. Visualizing ideas and strategies early on in the process creates clarity, inspiration and engagement. Our models pinpoint and specify the essence of new solutions and ensure that we keep the momentum all the way to realization and implementation.
Making it matter: the importance of cross-functionality and management involvement
The best ideas come from within. Our primary role is to help our clients unleash, define and refine the ideas inherent within the organization. This ensures committed participation of all stakeholders in the process of making ideas matter. Dedicated support from top management as well as the entire organization is crucial for successful implementation. Cross-functional teams instil ownership of ideas and concepts, ensuring long-term success and sustainable change.
Making innovation sustainable: where business meets brand
Business, brand and innovation strategies are closely interlinked. A shift in one aspect of the triumvirate inevitably causes change in the other two. Change created by a passionate and insightful team, which has the courage to lead, is what build the winning brands of tomorrow.
